Courage – Yuuki
Bravery, Confident, Character The ability to do things which one finds fearsome. Not intimidated easily by problems, people, or overwhelming circumstances.
Integrity – Gi
Uprightness Rightness of principle or practice. Exact conformity to truth, or to the rules prescribed for moral conduct either by divine or human laws. Uprightness of mind, honesty, justice, and ethically correct.
Benevolence – Jin
Goodwill Disposition to do well. He/she contributes to client, customer, co-worker, and company for the good of all. Selflessness, love for humanity, goodness.
Respect – Rei
Politeness, Honor, High Regard. An attitude of consideration or high regard. Polite, good manners, expression of gratitude. Honors rules of family, school, employer, and/or nation.
Honesty – Makoto
Truthfulness. The act, quality, or condition of being truthful. Faith, fidelity, trust, sincerity, and straightforward.
Honor – Meiyo
Respect, Reputation Status of being worthy of honor. Having or earning the respect of others. He/she has a good reputation, and/or praiseworthy character.
Loyalty – Chuugi
Faithful. Allegiance to one’s lawful sovereign or government. Fidelity; contains ideas of true and faithful.